Esso (Thailand) reveals its vision to Power Life with Premier Energy Experience

15 October 2020 Bangkok -  Esso (Thailand) Public Company Limited by its first Thai Chairman  Dr. Adisak Jangkamolkulchai announced the company’s vision to “Power Life with Premier Energy Experience” to move forward beyond market in coping with new normal challenges following Covid-19 situation.  

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Esso (Thailand) reveals its vision to Power Life with Premier Energy Experience

The Covid-19 pandemic has brought about impacts and challenges to the company in various angles ranging from retail sales, product refining, customer services as well as style of working.

Dr. Adisak said, “We have faced with many challenges (aka “a perfect storm”) when I assumed this position early this year, especially economic downturn and Covid-19 pandemic.  However, we have managed to weather through this perfect storm safely and flawlessly as a result of highly dedicated, fully engaged, and core-team approach workforce.  In addition, we have a very robust emergency response and business continuity plan. 

It is very critical that we remain agile and resilience throughout this period.  This has led to a revised plan on how we manufacture our products slate, a new way of how we provide services at Esso service stations, a new way approach in Mobil lubricants sales, a new support digital platform, while we continue to focus on well-being of our employees, our customers, and our impacted communities.

The company has recently launched Thailand Vision to Power Life with Premier Energy Experience.  To strengthen that, we are making strategic investments to ensure we are well-positioned to compete in the dynamic and competitive environment with superior product quality and consistent supply availability.”

To improve competitive position, the company focuses on improving the product offering including the launch of Esso Synergy fuels, and retail network expansion.  Synergy fuels are the latest fuels technology developed by ExxonMobil Research and Engineering Company with the same technology as F1 racing fuel.  More than 80% of Esso retail network has been upgraded with Esso Synergy imaging, improving appearance and facilities to enhance customer experience. 

Esso service stations were increased to currently 676 sites and will reach 690 sites by the end of this year.  It is expected to have more than 700 sites next year.  Digital technology is more utilized for customer services i.e. payment via QR Code in contactless transactions including the discount code, redemption procedures, etc. 

Supporting successful fuels marketing operations, the company enhanced its non-fuel income through strong alliances.  The company continued growing non-fuels offers by expanding existing alliances stores at Esso service stations.  These alliance partners were Burger King, McDonald’s, KFC, The Pizza Company, Tesco Lotus Express, Family Mart, Mini Big C, Lawson, 109 Shop, Starbucks, Rabika coffee, Caffee D’Oro, Coffee Boy, B-Quik, Bosch, Wizard, SCG Quick Wash, Betagro, Kerry Express and 51 Tyreshop.  Latest, Esso and The Minor Food Group Pcl has announced the launch of “Coffee Journey”, a new coffee shop brand exclusive in oil service stations only at Esso.  The first branch is now opened at Esso service station, Ramindra Km 6.5 and more to come.  These alliances help optimize retail site profitability and provide high-quality offering and services for customers.

Commercial Sales was successful with sales channel to Industrial, Commercial, Wholesale, Marine, and Aviation customers as well as cross-border sales to neighboring countries such as China, Laos, Myanmar, and Cambodia.  Due to strong collaboration and supply-demand management across the fuels value chain, especially during the refinery site-wide maintenance, the company was able to grow sales volume by 4% in higher margin sales segments; industrial & commercial and cross-border.  Commercial Sales business was ranked top performer income from sales among ExxonMobil affiliates in Asia Pacific thru premium product offers and hi-grading portfolio.  Another milestone product includes new marine product “EMF.5” fuel oil in low-sulfur per IMO-grade (International Maritime Organization).

About lubricants business, the company focused on expanding the breadth of its high-quality product offering, market coverage expansion and strengthening the distributor network.  To fulfill customers’ growing demand for high-performance products, the company launched a number of products, notably Mobil 1 Top Tier and Mobil DTE20 Ultra.  Following the Mobil Super Moto launch, the company enhanced the offering to Thai motorcyclists with Mobil 1 Racing 4T.  This demonstrates the company’s commitment in bringing innovative technologies with excellent performance and extended oil life to enhance customer mobility, productivity and sustainability.  Mobil lubricants business in Thailand has expanded to have more than 1,640 Mobil outlets across Thailand to reach targeted customers.  It was recognized as one of the most profitable market of ExxonMobil in South Asia Pacific. 

Esso Sriracha Refinery and the adjoining petrochemical facilities work together to produce higher-value fuels and chemical products a competitive cost.  The Refinery continuously seek opportunities to enhance margins and reduce costs with improvement projects such as peak utilization of equipment and facilities, diversification of crudes and feedstock, and energy efficiency projects.  During the Covid-19 pandemic, the Refinery has to shift plan for products production to cope with the situation too.

In moving forward, Dr. Adisak added, “We are going to grow with consideration on business market responses emphasizing on Safe and Well-being of Employees; Effective Business Continuity Plan; Leadership Strength; Strong Engagement; Business Resiliency; and Supporting Communities.  Those responses are to support our vision which will be strengthened through 3 missions:  Our Growth - to develop globally competitive talents/employees that drive future growth, Our Win - to leverage strong integration footprint in Thailand to differentiate our products and services, and Our Pride - to promote our brand value to become the company of choice.  With these combined missions, we expect to move stronger in the market and better serve our customers in coping with the vision to Power Life with Premier Energy Experience.”


Company information:  Esso (Thailand) is an affiliate of Exxon Mobil Corporation which is one of the industry leaders in the global energy business.  Esso (Thailand) is an integrated petroleum refining, petrochemical, and marketing company under ExxonMobil, Esso and Mobil brands.  In addition to Esso (Thailand), Exxon Mobil Corporation has another 2 affiliates in Thailand:   ExxonMobil Limited which operates Global Business Center (Bangkok GBC), the largest one in ExxonMobil’s network of Global Business Centers around the world and ExxonMobil Exploration and Production Khorat Inc which operates the Nam Phong Natural Gas Production Plan, located in Nam Phong District, Khon Kaen Province and a joint venture partner in Sinphuhorm Gas Field, Udorn Thani province.


For more information, please contact Public and Government Affairs:

Kitiyavadee Nilavan Tel: 02-407-4382  Email: kitiyavadee.nilavan@exxonmobil.com

Pathaveeroje Pamoonkesi Tel. 02-407-4384  Email: pathaveeroje.pamoonkesi@exxonmobil.com